Jay Thomas, Factor Bikes & Champion System
4:30 Leadboat Challenge
8:45 Team Over-analysis (Mark Savery) & prepping for a race at altitude
15:00 Factor Bikes & Champion System
16:20 Israel Cycling Academy & Team Parkhotel Women’s
17:20 Let my People Go Surfing, Yvon Chouinard
20:35 If I can ride my bike with you for an hour, and I enjoy it, we’re probably gonna work pretty good together
21:35 Internal & external customers
23:15 Creating a customer-centric identity
30:00 Shaping the perception of the Factor brand
40:30 Having a broad presence in a small social media community
42:25 TJ Eisenhart
42:45 Eric Marcotte
47:30 Inclusivity in the cycling world - Lindsay Knight, Instafund team
45:50 Bringing inclusivity into the bike shop – different voices make the company better
48:40 Lindsay Goldman
50:20 Events & opportunities in the Midwest
57:50 Evolution of bike production & improving messaging to consumers
59:50 Graham Schrive
1:02:05 DKXL & Land Run Double